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Fun and Function in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy educational toys, is Fun and Function named? This is the answer from our latest monthly measurement, October 2026.

#28

of 50 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Fun and Function

#26	Sprout Kids	2/35
#27	FAO Schwarz	1/35
#28	Fun and Function	1/35
#29	HABA USA	1/35
#30	Hape	1/35

See the full ranking for Educational toys

What AI says about Fun and Function

“Fun and Function, geared toward autism, sensory processing, motor planning, and classroom/home therapy.”

ChatGPT, asked: where should I shop online for wooden educational toys designed for kids with special needs?

“[Fun and Function](https://funandfunction.com/)”

Gemini, asked: where should I shop online for wooden educational toys designed for kids with special needs?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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