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Costco in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy electronics, is Costco named? This is the answer from our latest monthly measurement, November 2026.

#3

of 114 stores measured

22/35

buying questions where AI names it; the category median is 0

17

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Costco

See the full ranking for Electronics

What AI says about Costco

In the 33 answers that name Costco, AI mentions: sustainable (3x), trusted (3x), premium (3x), wide range (1x), fast delivery (1x).

“Costco, Often best for TVs, laptops, tablets, and appliances if you’re a member.”

ChatGPT, asked: where is the best place to buy electronics online in the US?

“…https://www.target.com - Costco, TVs, laptops, appliances, and bundles; membership required, often strong return policies/warranty options.”

ChatGPT, asked: where can I shop online for consumer electronics in the United States?

“[Costco](https://www.costco.com): Requires a membership ($65/year). Costco offers aggressive bundle pricing on TVs, laptops, and tablets.”

Gemini, asked: where can I shop online for consumer electronics in the United States?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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