insight.com in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy electronics, is insight.com named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around insight.com
| #27 | Full Compass | 1/35 |
| #28 | Connection | 1/35 |
| #29 | insight.com | 1/35 |
| #30 | Mouser | 1/35 |
| #31 | Provantage | 1/35 |
See the full ranking for Electronics
What AI says about insight.com
In the 2 answers that name insight.com, AI mentions: premium (1x).
“Good US options depend on the category: - Photo, video, broadcast, production: B&H Photo Video, Adorama, AbelCine, Samy’s Camera - Pro audio, studio, live sound, instruments: Sweetwater, Vintage King, Full Compass, Guitar Center...”
ChatGPT, asked: where do professionals buy high-end electronics online in the US?
“Insight & Connection: Major enterprise VARs competing directly with CDW for enterprise-scale deployments of networking hardware (Cisco, Juniper, Arista).”
Gemini, asked: where do professionals buy high-end electronics online in the US?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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