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Provantage in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy electronics, is Provantage named? This is the answer from our latest monthly measurement, October 2026.

#31

of 60 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Provantage

#29	insight.com	1/35
#30	Mouser	1/35
#31	Provantage	1/35
#32	SHI	1/35

See the full ranking for Electronics

What AI says about Provantage

In the 2 answers that name Provantage, AI mentions: premium (1x), specialist (1x).

“Good US options depend on the category: - Photo, video, broadcast, production: B&H Photo Video, Adorama, AbelCine, Samy’s Camera - Pro audio, studio, live sound, instruments: Sweetwater, Vintage King, Full Compass, Guitar Center...”

ChatGPT, asked: where do professionals buy high-end electronics online in the US?

“Provantage: A no-frills, low-margin B2B site favored by tech pros looking for specialized, hard-to-find computing and networking parts at wholesale-level pricing.”

Gemini, asked: where do professionals buy high-end electronics online in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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