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Ashley in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy furniture, is Ashley named? This is the answer from our latest monthly measurement, October 2026.

#25

of 44 stores measured

4/35

buying questions where AI names it; the category median is 3

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Ashley

#23	Joybird	7/35
#24	arhaus.com	4/35
#25	Ashley	4/35
#26	Ethan Allen	4/35
#27	Thos. Moser	3/35

See the full ranking for Furniture

What AI says about Ashley

“Ashley Furniture, Rooms To Go, Raymour & Flanigan, Bob’s Discount Furniture, Better for traditional upholstered or wood furniture, often with delivery/assembly options.”

ChatGPT, asked: Where can I safely order a bed frame online in the US?

“| | Ashley Furniture Outlet / Rooms To Go Outlet | Sofas, bedroom sets, dining furniture | Better for seeing clearance-priced larger furniture online, though delivery fees can affect the final price.”

ChatGPT, asked: Where can I buy cheap furniture online in the US without sacrificing too much quality?

“Ashley Furniture, Often has aggressive sale pricing and many local delivery options; compare the “sale” price with competitors since promotions are frequent.”

ChatGPT, asked: Which US furniture website has the best deals on sofas?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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