Best online stores for furniture in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
article.com article.com |
25 / 35 +22 | 11 |
| 2 |
westelm.com westelm.com |
24 / 35 +21 | 4 |
| 3 |
cb2.com cb2.com |
16 / 35 +13 | 4 |
| 4 |
Maiden Home maidenhome.com |
11 / 35 +8 | 4 |
| 5 |
Medley medley.us |
4 / 35 +1 | 4 |
| 6 |
potterybarn.com potterybarn.com |
20 / 35 +17 | 3 |
| 7 |
Pottery Barn Kids potterybarnkids.com |
20 / 35 +17 | 3 |
| 8 |
Burrow burrow.com |
13 / 35 +10 | 3 |
| 9 |
castlery.com castlery.com |
11 / 35 +8 | 3 |
| 10 |
Rooms To Go roomstogo.com |
5 / 35 +2 | 2 |
| 11 |
Thuma thuma.co |
5 / 35 +2 | 2 |
| 12 |
Interior Define interiordefine.com |
4 / 35 +1 | 2 |
| 13 |
Lovesac lovesac.com |
7 / 35 +4 | 1 |
| 14 |
Overstock overstock.com |
7 / 35 +4 | 1 |
| 15 |
AllModern allmodern.com |
6 / 35 +3 | 1 |
| 16 |
Vermont Woods Studios vermontwoodsstudios.com |
5 / 35 +2 | 1 |
| 17 |
Apt2B apt2b.com |
4 / 35 +1 | 1 |
| 18 |
BenchMade Modern benchmademodern.com |
3 / 35 | 1 |
| 19 |
Lulu and Georgia luluandgeorgia.com |
2 / 35 | 1 |
| 20 |
perigold.com perigold.com |
2 / 35 | 1 |
| 21 |
The Joinery thejoinery.com |
2 / 35 | 1 |
| 22 |
Floyd floydhome.com |
1 / 35 | 1 |
| 23 |
Joybird joybird.com |
7 / 35 +4 | 0 |
| 24 |
arhaus.com arhaus.com |
4 / 35 +1 | 0 |
| 25 |
Ashley ashleyfurniture.com |
4 / 35 +1 | 0 |
| 26 |
Ethan Allen ethanallen.com |
4 / 35 +1 | 0 |
| 27 |
Thos. Moser thosmoser.com |
3 / 35 | 0 |
| 28 |
Birch Lane birchlane.com |
2 / 35 | 0 |
| 29 |
Homebody homebody.com |
2 / 35 | 0 |
| 30 |
Raymour & Flanigan raymourflanigan.com |
2 / 35 | 0 |
| 31 |
oeufnyc.com oeufnyc.com |
1 / 35 | 0 |
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Category median: named in 3 of 35 questions (the middle store of all 44 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 13 stores were named in none of these questions.
This ranking covers the 44 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Amazon Marketplace |
25 of 69 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| Wayfair Platform |
11 of 69 | AI sends shoppers there. Check whether you can be listed. |
| Facebook Community |
8 of 69 | Be present there with useful posts or answers; AI repeats what people say. |
| Facebook Marketplace Platform |
8 of 69 | AI sends shoppers there. Check whether you can be listed. |
| Chairish Platform |
6 of 69 | AI sends shoppers there. Check whether you can be listed. |
| Craigslist Platform |
5 of 69 | AI sends shoppers there. Check whether you can be listed. |
| OfferUp Platform |
5 of 69 | AI sends shoppers there. Check whether you can be listed. |
| 1stDibs Platform |
4 of 69 | AI sends shoppers there. Check whether you can be listed. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- Are there any specialized American furniture webshops besides the big department store websites?
AI named: Macy's, Target, Walmart - I usually just go to big box stores for furniture but is there a better online-only US store I should try?
AI named: Article, Apt2B, Castlery - What American online store is known for selling reliable home furniture?
AI named: Room & Board, Maiden Home, Crate & Barrel - What is a good alternative to the giant US furniture chains if I want to buy a unique sofa online?
AI named: BenchMade Modern, Maiden Home, Medley - What is a reliable US online store to buy a couch from?
AI named: Room & Board, Crate & Barrel, Pottery Barn - What is a reputable US online store for buying bedroom furniture?
AI named: Room & Board, Crate & Barrel, Pottery Barn - What is the best American website to buy home furniture from?
AI named: Room & Board, Wayfair, Crate & Barrel - Where can I buy a bookshelf online and be sure it will actually arrive in good condition?
AI named: Room & Board, Crate & Barrel, Pottery Barn - Where can I buy a sofa online in the US and get it delivered quickly?
AI named: Amazon, Wayfair, Walmart - Where can I buy cheap furniture online in the US without sacrificing too much quality?
AI named: IKEA, Wayfair, Walmart - Where can I buy furniture online in the US and actually check if it's in stock before ordering?
AI named: IKEA, Target, Walmart - Where can I buy furniture online in the US and return it for free if I don't like it?
AI named: Costco, Target, Walmart - Where can I buy kids bedroom furniture online in the US?
AI named: Pottery Barn Kids, Crate & Kids, Rooms To Go Kids - Where can I buy quality furniture online without going to a physical store?
AI named: Maiden Home, Room & Board, Medley - Where can I safely order a bed frame online in the US?
AI named: IKEA, Wayfair, Costco - Where in the US can I shop online for affordable office furniture?
AI named: IKEA, Wayfair, Amazon - Where is the best place to buy budget-friendly bedroom furniture online in the US?
AI named: IKEA, Walmart, Wayfair - Where is the best place to buy furniture online in the US?
AI named: Room & Board, Costco, Wayfair - Where should I shop online for high-end or luxury furniture in the US?
AI named: Design Within Reach, Herman Miller, Knoll - Where should I shop online if I want to furnish my entire living room?
AI named: IKEA, Wayfair, Article - Where should a first-time homeowner shop for furniture online in the US?
AI named: IKEA, Wayfair, Target - Which American furniture store online has good customer reviews?
AI named: Room & Board, Maiden Home, Thuma - Which American furniture webshop has the easiest return policy?
AI named: Costco, Article, Wayfair - Which American furniture webshop is best for college students furnishing a small apartment?
AI named: Wayfair, IKEA, Target - Which American furniture webshop is the most trustworthy?
AI named: Room & Board, Vermont Woods Studios, The Joinery - Which American furniture website offers white glove delivery and setup?
AI named: American Signature Furniture, Room & Board, Arhaus - Which American online store gives you the most furniture for your money?
AI named: IKEA, Wayfair, Costco - Which American website can I trust to buy a dining table online?
AI named: Room & Board, Crate & Barrel, Pottery Barn - Which US furniture webshop has a solid reputation for quality products?
AI named: Room & Board, Vermont Woods Studios, Thos. Moser - Which US furniture webshop is the most affordable?
AI named: Walmart, IKEA, Wayfair - Which US furniture website has the best deals on sofas?
AI named: Costco, Wayfair, IKEA - Which US furniture website ships the fastest?
AI named: Amazon, Walmart, Target - Which US online furniture store has the best warranty on their products?
AI named: Costco, POLYWOOD, Lovesac - Which US online store specializes in furniture for small spaces or studio apartments?
AI named: Resource Furniture, Expand Furniture, Transformer Table - Which online store is the go-to place for buying furniture in the US?
AI named: Wayfair, IKEA, Amazon
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
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