#1
of 52 stores measured
The index › the United States › Furniture › Costco
Costco in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy furniture, is Costco named? This is the answer from our latest monthly measurement, November 2026.
20/35
buying questions where AI names it; the category median is 2
13
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Costco
See the full ranking for FurnitureWhat AI says about Costco
In the 25 answers that name Costco, AI mentions: low prices (9x), quality (6x), trusted (3x), service and advice (1x), fast delivery (1x).
“Best value / safest online purchase: Costco Often very good prices, delivery included on many items, and an unusually forgiving return policy.”
ChatGPT, asked: Where is the best place to buy furniture online in the US?
“Costco, Best for occasional value deals on sofas, sectionals, chairs, rugs, and TV stands; inventory changes frequently.”
ChatGPT, asked: Where should I shop online if I want to furnish my entire living room?
“Costco, Often good value on sofas, dining sets, and mattresses, with a generally customer-friendly return policy.”
ChatGPT, asked: Where can I buy quality furniture online without going to a physical store?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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