KRILLOINDEX
The index › the United States › Furniture › Buying question

Where is the best place to buy furniture online in the US?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

Not on this list? See which questions you lose.

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The stores AI named

  1. Room & Board
  2. Costco
  3. Wayfair
  4. IKEA
  5. Article
  6. Crate & Barrel
  7. Burrow
  8. Lovesac
  9. Homebody
  10. CB2
  11. West Elm
  12. Castlery
  13. Pottery Barn
  14. Target

From our monthly measurement for furniture in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for furniture ›

Other questions shoppers ask

Is AI sending these shoppers to someone else?

See the buying questions where AI names another store instead of yours, and what to change. Free, no account.

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