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Ashley in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy home and furniture, is Ashley named? This is the answer from our latest monthly measurement, October 2026.

#37

of 139 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Ashley

#35	TJ Maxx	3/35
#36	Urban Outfitters Home	3/35
#37	Ashley	2/35
#38	Blu Dot	2/35
#39	Ethan Allen	2/35

See the full ranking for Home and furniture

What AI says about Ashley

In the 3 answers that name Ashley, AI mentions: low prices (1x), trusted (1x), quality (1x).

“But the “best” depends on what you value: | Best for | Website | Why | |---|---|---| | Overall selection/value | Wayfair | Huge catalog of beds, dressers, nightstands, and complete sets; strong filters and reviews | | Modern,...”

ChatGPT, asked: which US website is best for buying bedroom furniture online?

“Ashley Furniture (ashleyfurniture.com): The largest furniture manufacturer and retailer in North America.”

Gemini, asked: I only know the big general retailers, which American webshop specializes specifically in home furniture?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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