Best online stores for home and furniture in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
Article article.com |
19 / 35 +19 | 12 |
| 2 |
Target target.com |
20 / 35 +20 | 10 |
| 3 |
Pottery Barn potterybarn.com |
22 / 35 +22 | 8 |
| 4 |
Pottery Barn Kids potterybarnkids.com |
22 / 35 +22 | 8 |
| 5 |
West Elm westelm.com |
23 / 35 +23 | 7 |
| 6 |
CB2 cb2.com |
13 / 35 +13 | 3 |
| 7 |
World Market worldmarket.com |
6 / 35 +6 | 3 |
| 8 |
Lulu and Georgia luluandgeorgia.com |
5 / 35 +5 | 3 |
| 9 |
Apt2B apt2b.com |
4 / 35 +4 | 3 |
| 10 |
Vermont Woods Studios vermontwoodsstudios.com |
5 / 35 +5 | 2 |
| 11 |
Perigold perigold.com |
3 / 35 +3 | 2 |
| 12 |
AllModern allmodern.com |
8 / 35 +8 | 1 |
| 13 |
Macy's macys.com |
5 / 35 +5 | 1 |
| 14 |
Rugs USA rugsusa.com |
4 / 35 +4 | 1 |
| 15 |
Castlery castlery.com |
3 / 35 +3 | 1 |
| 16 |
Ruggable ruggable.com |
3 / 35 +3 | 1 |
| 17 |
Albany Park albanypark.com |
2 / 35 +2 | 1 |
| 18 |
Allform allform.com |
2 / 35 +2 | 1 |
| 19 |
Coming Soon comingsoonnewyork.com |
2 / 35 +2 | 1 |
| 20 |
Rugs Direct rugsdirect.com |
2 / 35 +2 | 1 |
| 21 |
Art.com art.com |
1 / 35 +1 | 1 |
| 22 |
Half Price Drapes halfpricedrapes.com |
1 / 35 +1 | 1 |
| 23 |
Neighbor hineighbor.com |
1 / 35 +1 | 1 |
| 24 |
Juniper Print Shop juniperprintshop.com |
1 / 35 +1 | 1 |
| 25 |
Loloi loloirugs.com |
1 / 35 +1 | 1 |
| 26 |
Nordstrom nordstrom.com |
1 / 35 +1 | 1 |
| 27 |
Tatami Room tatamiroom.com |
1 / 35 +1 | 1 |
| 28 |
The Container Store thecontainerstore.com |
1 / 35 +1 | 1 |
| 29 |
Yardbird yardbird.com |
1 / 35 +1 | 1 |
| 30 |
Zinus zinus.com |
1 / 35 +1 | 1 |
| 31 |
Arhaus arhaus.com |
4 / 35 +4 | 0 |
| 32 |
Birch Lane birchlane.com |
4 / 35 +4 | 0 |
| 33 |
Joybird joybird.com |
4 / 35 +4 | 0 |
| 34 |
Overstock overstock.com |
3 / 35 +3 | 0 |
| 35 |
TJ Maxx tjmaxx.com |
3 / 35 +3 | 0 |
| 36 |
Urban Outfitters Home urbanoutfitters.com |
3 / 35 +3 | 0 |
| 37 |
Ashley ashleyfurniture.com |
2 / 35 +2 | 0 |
| 38 |
Blu Dot bludot.com |
2 / 35 +2 | 0 |
| 39 |
Ethan Allen ethanallen.com |
2 / 35 +2 | 0 |
| 40 |
Home Reserve homereserve.com |
2 / 35 +2 | 0 |
| 41 |
Interior Define interiordefine.com |
2 / 35 +2 | 0 |
| 42 |
jaysonhome.com jaysonhome.com |
2 / 35 +2 | 0 |
| 43 |
La-Z-Boy la-z-boy.com |
2 / 35 +2 | 0 |
| 44 |
Living Spaces livingspaces.com |
2 / 35 +2 | 0 |
| 45 |
Rooms To Go roomstogo.com |
2 / 35 +2 | 0 |
| 46 |
BenchMade Modern benchmademodern.com |
1 / 35 +1 | 0 |
| 47 |
burkedecor.com burkedecor.com |
1 / 35 +1 | 0 |
| 48 |
Framebridge framebridge.com |
1 / 35 +1 | 0 |
| 49 |
iCanvas icanvas.com |
1 / 35 +1 | 0 |
| 50 |
KD Frames kdframes.com |
1 / 35 +1 | 0 |
| 51 |
madegoods.com madegoods.com |
1 / 35 +1 | 0 |
| 52 |
Medley medley.us |
1 / 35 +1 | 0 |
| 53 |
PatioLiving patioliving.com |
1 / 35 +1 | 0 |
| 54 |
RugPadUSA rugpadusa.com |
1 / 35 +1 | 0 |
| 55 |
Sabai sabai.design |
1 / 35 +1 | 0 |
| 56 |
Safavieh safavieh.com |
1 / 35 +1 | 0 |
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Category median: named in 0 of 35 questions (the middle store of all 139 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 83 stores were named in none of these questions.
This ranking covers the 139 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Amazon Marketplace |
29 of 70 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| Etsy Marketplace |
14 of 70 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| Chairish Platform |
10 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Facebook Community |
10 of 70 | Be present there with useful posts or answers; AI repeats what people say. |
| Facebook Marketplace Platform |
10 of 70 | AI sends shoppers there. Check whether you can be listed. |
| AptDeco Platform |
7 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Wayfair Platform |
6 of 70 | AI sends shoppers there. Check whether you can be listed. |
| 1stDibs Platform |
4 of 70 | AI sends shoppers there. Check whether you can be listed. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- I only know the big general retailers, which American webshop specializes specifically in home furniture?
AI named: Wayfair, Ashley Furniture, Crate & Barrel - are there any US online stores for home decor that are not just the giant department store chains?
AI named: Schoolhouse, The Citizenry, Hawkins New York - what's a dependable US online store for buying wall art and prints?
AI named: Minted, Art.com, Society6 - what's a good American website to buy home decor from?
AI named: Target, Wayfair, West Elm - what's a reputable American website to buy curtains and blinds from?
AI named: The Shade Store, Blinds.com, Smith & Noble - where can I buy a couch online in the US and return it easily if I don't like it?
AI named: Allform, Apt2B, Homebody - where can I buy cheap but decent home decor online in the US?
AI named: Target, IKEA, Walmart - where can I buy home decor online in the US and know it's actually in stock?
AI named: Target, Walmart, IKEA - where can I buy inexpensive curtains and window treatments online in the US?
AI named: Walmart, Target, IKEA - where can I buy quality furniture online in the US?
AI named: Room & Board, Crate & Barrel, Pottery Barn - where can I buy rugs online in the US from a trustworthy store?
AI named: Rugs USA, Ruggable, Revival - where can I find a trustworthy US webshop for outdoor patio furniture?
AI named: POLYWOOD, Yardbird, Outer - where can I order a mattress online in the US with free returns?
AI named: Nectar, DreamCloud, Casper - where can interior designers in the US buy trade furniture and decor online?
AI named: Four Hands, Universal Furniture To-the-Trade, Bernhardt Furniture - where do Americans go online to find budget-friendly interior design pieces?
AI named: IKEA, Target, Walmart - where do most Americans buy their home furnishings online?
AI named: Amazon, Walmart, Wayfair - where should I shop online for interior decor if I'm furnishing a small apartment in the US?
AI named: IKEA, Target, Wayfair - where should I shop online for living room furniture in the United States?
AI named: Wayfair, Ashley, Rooms To Go - which American online store delivers furniture the fastest?
AI named: Amazon, Wayfair, Walmart - which American online store is best for people who want a minimalist home style?
AI named: The Citizenry, Design Within Reach, West Elm - which American online store offers the best warranty on furniture?
AI named: Lovesac, BenchMade Modern, Floyd - which American webshop sells affordable sofas without sacrificing quality?
AI named: IKEA, Albany Park, Apt2B - which American webshop sells reliable sofas and couches?
AI named: Room & Board, Crate & Barrel, Pottery Barn - which American website sells reliable lighting fixtures and lamps?
AI named: Lamps Plus, Lumens, Schoolhouse - which American website sells the most affordable dining sets?
AI named: Walmart.com, Wayfair, IKEA USA - which US furniture webshop has the best return policy?
AI named: Costco.com, IKEA, Article - which US online store gives you the most value for money on bedroom furniture?
AI named: Costco, Wayfair, IKEA - which US online store is known for selling quality dining tables?
AI named: Room & Board, Crate & Barrel, Ethan Allen - which US webshop is best for first-time homeowners who have no idea where to start decorating?
AI named: Target, Wayfair, West Elm - which US webshop is well-reviewed for selling kitchen storage and organization products?
AI named: The Container Store, Yamazaki Home, OXO - which US webshop specializes in furniture for renters who can't make permanent changes?
AI named: Floyd, Umbra, Burrow - which US website is best for buying bedroom furniture online?
AI named: Wayfair, Article, Room & Board - which US website ships rugs the quickest?
AI named: Walmart.com, Wayfair, Home Depot - which online store in the US sells good quality bed frames?
AI named: Thuma, The Joinery, Vermont Woods Studios - which smaller or specialized American website should I check for unique interior design pieces instead of the mainstream stores?
AI named: Coming Soon New York, Lostine, The Citizenry
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
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