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CB2 in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy home and furniture, is CB2 named? This is the answer from our latest monthly measurement, October 2026.

of 139 stores measured

13/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around CB2

#4	Pottery Barn Kids	22/35
#5	West Elm	23/35
#6	CB2	13/35
#7	World Market	6/35
#8	Lulu and Georgia	5/35

See the full ranking for Home and furniture

What AI says about CB2

In the 17 answers that name CB2, AI mentions: premium (4x), low prices (3x), quality (1x).

“[CB2](https://www.cb2.com/) & [Crate & Barrel](https://www.crateandbarrel.com/): Crate & Barrel leans timeless and classic; CB2 is sleeker and more modern/architectural.”

Gemini, asked: where can I buy quality furniture online in the US?

“CB2: The modern, edgier sister brand to Crate & Barrel.”

Gemini, asked: what's a good American website to buy home decor from?

“| | Modern and mid-century style | Article, AllModern, West Elm, CB2, Apt2B | Good sofas, accent chairs, media consoles, and contemporary styling.”

ChatGPT, asked: where should I shop online for living room furniture in the United States?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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