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Marshalls in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy home and furniture, is Marshalls named? This is the answer from our latest monthly measurement, November 2026.

#38

of 161 stores measured

3/35

buying questions where AI names it; the category median is 0

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Marshalls

See the full ranking for Home and furniture

What AI says about Marshalls

“| | HomeGoods / TJ Maxx / Marshalls online | Decorative accents, bedding, lamps, wall art | $ | Inventory changes constantly, but good for name-brand-looking pieces at discounts.”

ChatGPT, asked: where can I buy cheap but decent home decor online in the US?

“HomeGoods / TJ Maxx / Marshalls, Primarily in-store, but popular for discounted pillows, art, lamps, cookware, and seasonal décor.”

ChatGPT, asked: where do Americans go online to find budget-friendly interior design pieces?

“Maxx / Marshalls: Long a favorite for brick-and-mortar shopping, they now have robust websites.”

Gemini, asked: where do Americans go online to find budget-friendly interior design pieces?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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