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Ruggable in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy home and furniture, is Ruggable named? This is the answer from our latest monthly measurement, October 2026.

#16

of 139 stores measured

3/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Ruggable

#14	Rugs USA	4/35
#15	Castlery	3/35
#16	Ruggable	3/35
#17	Albany Park	2/35
#18	Allform	2/35

See the full ranking for Home and furniture

What AI says about Ruggable

“For a lower-risk purchase, Ruggable, Rugs USA, Rugs Direct, Crate & Barrel, Pottery Barn, and West Elm are generally straightforward choices.”

ChatGPT, asked: where can I buy rugs online in the US from a trustworthy store?

“Ruggable: The gold standard for fully machine-washable rugs.”

Gemini, asked: where can I buy rugs online in the US from a trustworthy store?

“Avoid assuming specialty rug retailers are fastest: sites such as Ruggable, Rugs USA, Rugs Direct, and Boutique Rugs often take several business days to a couple weeks, especially for made-to-order or washable/custom styles.”

ChatGPT, asked: which US website ships rugs the quickest?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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