#10
of 67 stores measured
The index › the United States › Home decor › Costco
Costco in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy home decor, is Costco named? This is the answer from our latest monthly measurement, November 2026.
4/35
buying questions where AI names it; the category median is 2
3
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Costco
See the full ranking for Home decorWhat AI says about Costco
In the 7 answers that name Costco, AI mentions: quality (2x), service and advice (1x).
“| | Costco | Good quality/value for larger rugs and well-known brands.”
ChatGPT, asked: where can I buy throw rugs online in the US with free and easy returns?
“Catch: You must be a Costco member, and their online rug selection is limited/seasonal (though high quality for the price).”
Gemini, asked: where can I buy throw rugs online in the US with free and easy returns?
“Why: - Costco has a very broad “100% satisfaction guarantee” with no standard time limit for most merchandise.”
ChatGPT, asked: which American webshop has the best return policy for home accessories?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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