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CB2 in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy home decor, is CB2 named? This is the answer from our latest monthly measurement, November 2026.

#11

of 67 stores measured

19/35

buying questions where AI names it; the category median is 2

2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around CB2

See the full ranking for Home decor

What AI says about CB2

In the 25 answers that name CB2, AI mentions: trusted (1x), premium (1x), low prices (1x).

“CB2, More modern, urban, and design-forward than Crate & Barrel.”

ChatGPT, asked: where can I buy home decor online in the US?

“[CB2](https://www.cb2.com): The edgier, modern sister brand to Crate & Barrel.”

Gemini, asked: where can I buy home decor online in the US?

“CB2 is modern, edgy, and high-fashion (think travertine bookends, brushed brass sculptures, and large-scale minimalist abstract canvases).”

Gemini, asked: what's the best American website to shop for wall art and decorative accents?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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