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Marshalls in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy home decor, is Marshalls named? This is the answer from our latest monthly measurement, November 2026.

#13

of 67 stores measured

5/35

buying questions where AI names it; the category median is 2

2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Marshalls

See the full ranking for Home decor

What AI says about Marshalls

In the 9 answers that name Marshalls, AI mentions: trusted (2x), low prices (1x), wide range (1x), quality (1x).

“HomeGoods / TJ Maxx / Marshalls, Discount décor; selection varies, with some products online.”

ChatGPT, asked: where can I buy home decor online in the US?

“HomeGoods/TJ Maxx/Marshalls, often among the lowest in-store prices for brand-name décor, though their websites typically have less selection than stores.”

ChatGPT, asked: which American website sells home decor at the lowest prices?

“Maxx & Marshalls ([tjmaxx.tjx.com](https://tjmaxx.tjx.com))”

Gemini, asked: which American website sells home decor at the lowest prices?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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