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Connecting Threads in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy knitting and fabrics, is Connecting Threads named? This is the answer from our latest monthly measurement, October 2026.

of 40 stores measured

5/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Connecting Threads

#7	Michaels	11/35
#8	Purl Soho	7/35
#9	Connecting Threads	5/35
#10	Hawthorne Supply Co.	5/35
#11	Fabric Mart	4/35

See the full ranking for Knitting and fabrics

What AI says about Connecting Threads

In the 9 answers that name Connecting Threads, AI mentions: low prices (4x), quality (2x), service and advice (1x).

“Connecting Threads, Good-value quilting fabrics, thread, batting, and basics.”

ChatGPT, asked: where should I shop online for fabric and sewing materials in the US?

“Connecting Threads, connectingthreads.com Often a good value for quilting cotton, thread, kits, and their own fabric collections.”

ChatGPT, asked: where is a good place to buy quilting fabric online in America?

“If you want high quality on a budget: Go to Connecting Threads.”

Gemini, asked: where is a good place to buy quilting fabric online in America?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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