Purl Soho in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy knitting and fabrics, is Purl Soho named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Purl Soho
| #6 | Mood Fabrics | 5/35 |
| #7 | Michaels | 11/35 |
| #8 | Purl Soho | 7/35 |
| #9 | Connecting Threads | 5/35 |
| #10 | Hawthorne Supply Co. | 5/35 |
See the full ranking for Knitting and fabrics
What AI says about Purl Soho
In the 9 answers that name Purl Soho, AI mentions: premium (3x), quality (1x), specialist (1x).
“Purl Soho ([purlsoho.com](https://www.purlsoho.com)): Famous for their clean, minimalist aesthetic and gorgeous natural fibers (linen, alpaca, silk, cashmere).”
Gemini, asked: where is the best place online to buy knitting yarn in the US?
“[Purl Soho](https://www.purlsoho.com): Based in New York, this boutique brand is known for modern, minimalist aesthetics, high-end natural fibers, quality tools, and beautifully designed knitting patterns.”
Gemini, asked: which American online store sells knitting needles and yarn?
“Why they’re known for it: Based in New York, Purl Soho is globally famous for its minimalist, modern, and timeless designs.”
Gemini, asked: which US webshop is well known for selling knitting patterns and yarn together?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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