Joann in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy knitting and fabrics, is Joann named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Joann
| #1 | Joann | 19/35 |
| #2 | KnitPicks | 13/35 |
| #3 | Fat Quarter Shop | 10/35 |
See the full ranking for Knitting and fabrics
What AI says about Joann
In the 23 answers that name Joann, AI mentions: low prices (3x), trusted (2x), service and advice (1x), specialist (1x), quality (1x).
“Lion Brand ([lionbrand.com](https://www.lionbrand.com)): Buying directly from their site gives you access to full stock and colorways that big-box stores like Michaels or Joann don't carry (especially lines like Wool-Ease and Hue + Me).”
Gemini, asked: where is the best place online to buy knitting yarn in the US?
“You can buy crochet supplies online from many U.S.-based retailers: - Joann, yarn, hooks, notions, patterns, fabric; frequent coupons.”
ChatGPT, asked: where can I buy crochet supplies online in the United States?
“Wait for Sales: Sites like WeCrochet, Joann, and Hobbii run rotating sales almost weekly.”
Gemini, asked: where can I buy crochet supplies online in the United States?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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