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KnitPicks in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy knitting and fabrics, is KnitPicks named? This is the answer from our latest monthly measurement, October 2026.

of 40 stores measured

13/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around KnitPicks

#1	Joann	19/35
#2	KnitPicks	13/35
#3	Fat Quarter Shop	10/35
#4	Jimmy Beans Wool	10/35

See the full ranking for Knitting and fabrics

What AI says about KnitPicks

In the 22 answers that name KnitPicks, AI mentions: low prices (4x), quality (3x), specialist (1x).

“Go to KnitPicks if you want great 100% wool sweaters without breaking the bank.”

Gemini, asked: where is the best place online to buy knitting yarn in the US?

“Highlights: The sister site to KnitPicks, built entirely for crocheters.”

Gemini, asked: where can I buy crochet supplies online in the United States?

“Knit Picks is a popular American online store that sells knitting needles, yarn, crochet hooks, patterns, and other fiber-craft supplies: https://www.knitpicks.com”

ChatGPT, asked: which American online store sells knitting needles and yarn?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.