KRILLOINDEX

Mood Fabrics in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy knitting and fabrics, is Mood Fabrics named? This is the answer from our latest monthly measurement, October 2026.

#6
of 40 stores measured
5/35
buying questions where AI names it; the category median is 1
4
questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Mood Fabrics

#4 Jimmy Beans Wool 10/35
#5 Fabric Wholesale Direct 9/35
#6 Mood Fabrics 5/35
#7 Michaels 11/35
#8 Purl Soho 7/35

See the full ranking for Knitting and fabrics

What AI says about Mood Fabrics

In the 9 answers that name Mood Fabrics, AI mentions: premium (2x).

“Here are strong US online options, grouped by what you’re sewing: ### Best all-around fabric shops - Mood Fabrics, Great for garment fabrics, designer deadstock, silks, wool, linen, knits, denim, and special occasion materials.”

ChatGPT, asked: where should I shop online for fabric and sewing materials in the US?

“[Mood Fabrics](https://www.moodfabrics.com/): Made famous by Project Runway, Mood has the most extensive online catalog of fashion fabrics in the US.”

Gemini, asked: where should I shop online for fabric and sewing materials in the US?

“Mood Fabrics, especially good for garment-weight cottons and higher-end fabrics.”

ChatGPT, asked: which US online store carries a large selection of fleece and cotton fabrics?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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