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Border States in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy lighting, is Border States named? This is the answer from our latest monthly measurement, October 2026.

#27

of 59 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Border States

#25	Arteriors	1/35
#26	Big Lots	1/35
#27	Border States	1/35
#28	Lighting Supply	1/35
#29	Ollie’s	1/35

See the full ranking for Lighting

What AI says about Border States

“Border States, borderstates.com Particularly useful in many Midwest, Mountain, and Western markets for contractor and industrial work.”

ChatGPT, asked: Where can I buy lighting online in the US if I am an electrician looking for commercial fixtures?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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