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Costco in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy lighting, is Costco named? This is the answer from our latest monthly measurement, November 2026.

#13

of 58 stores measured

6/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Costco

See the full ranking for Lighting

What AI says about Costco

In the 7 answers that name Costco, AI mentions: quality (2x), low prices (2x), specialist (1x), wide range (1x), trusted (1x).

“| | Costco | Generally has a very generous return policy, including many online purchases.”

ChatGPT, asked: Where can I buy light fixtures online in the US and get free returns?

“Costco (Online) While Costco’s online lighting selection is smaller, they carry high-quality pendant packs, modern vanity lights, and smart fixtures.”

Gemini, asked: Where can I buy light fixtures online in the US and get free returns?

“So: Lamps Plus for a specialist lighting website; Costco for the most forgiving overall retailer policy. Check the exact item’s return terms before buying, particularly for oversized chandeliers and custom finishes.”

ChatGPT, asked: Which American website for lighting has the easiest return policy?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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