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The index › the United States › Lighting › Buying question

Where do most Americans shop online when they need new light fixtures?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

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The stores AI named

  1. Home Depot
  2. Lowe’s
  3. Wayfair
  4. Lamps Plus
  5. Lumens
  6. Build.com
  7. The Home Depot
  8. Lowe's
  9. Rejuvenation
  10. West Elm
  11. CB2
  12. Pottery Barn
  13. Shades of Light
  14. IKEA
  15. Target

From our monthly measurement for lighting in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for lighting ›

Other questions shoppers ask

Is AI sending these shoppers to someone else?

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