#10
of 58 stores measured
The index › the United States › Lighting › West Elm
West Elm in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy lighting, is West Elm named? This is the answer from our latest monthly measurement, November 2026.
11/35
buying questions where AI names it; the category median is 1
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around West Elm
#81000Bulbs.com6/35
#9Lighting New York10/35
See the full ranking for Lighting
#10West Elm11/35
#11Shades of Light10/35
#12YLighting9/35
What AI says about West Elm
In the 13 answers that name West Elm, AI mentions: trusted (2x), premium (2x), low prices (1x).
“[CB2](https://www.cb2.com) & [West Elm](https://www.westelm.com): Both excel at modern, sculptural, and statement lighting (sconces, pendants, and floor lamps).”
Gemini, asked: Where is the best place online to buy lighting for my home in the US?
“West Elm excels at brass finishes, globe pendants, and warm, retro-inspired floor lamps.”
Gemini, asked: Which American website should I visit if I want to buy new lights for my living room?
“[CB2](https://www.cb2.com) and [West Elm](https://www.westelm.com): Excellent for on-trend, contemporary lighting (chandeliers, flush mounts, pendants) with modern finishes like matte black, brass, and textured glass.”
Gemini, asked: Where can I buy ceiling lights online in the United States?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
Is this your store?
See the buying questions where AI names someone else instead of you, and what to change. Free, no account.
See the questions I loseIs this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.