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Marshalls in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy makeup, is Marshalls named? This is the answer from our latest monthly measurement, November 2026.

#19

of 33 stores measured

3/35

buying questions where AI names it; the category median is 3

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Marshalls

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What AI says about Marshalls

In the 3 answers that name Marshalls, AI mentions: premium (2x).

“[TJ Maxx](https://tjmaxx.tjx.com) & [Marshalls](https://www.marshalls.com)”

Gemini, asked: Where can I shop for full face makeup online in the United States?

“Best for High-End/Prestige Brands on Deep Clearance: Nordstrom Rack & TJ Maxx / Marshalls (Online) If you want luxury brands (Urban Decay, Too Faced, Anastasia Beverly Hills, MAC) for 40% to 70% off retail:”

Gemini, asked: Which US webshop has the best deals on eyeshadow palettes?

“Best Value for Discounted Designer/Prestige Makeup: TJ Maxx / Marshalls Online (tjmaxx.com) If you exclusively want high-end makeup (Anastasia Beverly Hills, Too Faced, MAC, Urban Decay, Pat McGrath) at drugstore prices, check their...”

Gemini, asked: Which American online store gives you the most value for money on makeup?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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