Saks in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy makeup, is Saks named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Saks
| #7 | Sydney Grace | 2/35 |
| #8 | Maybelline | 5/35 |
| #9 | Saks | 4/35 |
| #10 | IT Cosmetics | 2/35 |
| #11 | morphe.com | 2/35 |
See the full ranking for Makeup
What AI says about Saks
In the 4 answers that name Saks, AI mentions: low prices (1x), trusted (1x), premium (1x), specialist (1x).
“Why Sephora is a strong default choice: - Huge selection across prestige, indie, and clean-beauty brands - Good shade-range availability and product reviews - Samples, mini sizes, sets, and frequent rewards/promotions - Straightforward...”
ChatGPT, asked: Where is the best place to buy makeup online in the US?
“Bluemercury / Dermstore / Saks / Neiman Marcus, Useful for premium and niche brands, depending on the brand.”
ChatGPT, asked: Where can I buy makeup online in the US and be sure it won't be out of stock?
“If you are looking for an American alternative to large department store websites (like Nordstrom, Macy’s, or Saks) that isn't just Sephora or Ulta, the best overall choice is Beautylish.”
Gemini, asked: Which American makeup webshop is a good alternative to large department store websites?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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