Levi’s in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy men's clothing, is Levi’s named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Levi’s
| #9 | Proper Cloth | 5/35 |
| #10 | JCPenney | 4/35 |
| #11 | Levi’s | 4/35 |
| #12 | Kohl’s | 5/35 |
| #13 | ministryofsupply.com | 1/35 |
See the full ranking for Men's clothing
What AI says about Levi’s
In the 6 answers that name Levi’s, AI mentions: low prices (2x), trusted (2x).
“Other very common places include: - Walmart and Target, basics, activewear, affordable casual clothes - Department stores: Macy’s, Nordstrom, Kohl’s, JCPenney - Brand sites: Nike, Adidas, Levi’s, Gap, Old Navy, Carhartt, Lululemon, etc.”
ChatGPT, asked: Where do most American guys shop for clothes online?
“Most men use it for multi-packs of basics (Hanes, Champion), reliable denim (Levi’s), and cheap essentials (Amazon Essentials).”
Gemini, asked: Where do most American guys shop for clothes online?
“…websites for men’s jeans, ranging from classic denim brands to major retailers: - Levi’s, https://www.levi.com The classic choice for 501s, 511s, 514s, and many other fits.”
ChatGPT, asked: Where can I find a trustworthy US website that sells men's jeans?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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