Proper Cloth in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy men's clothing, is Proper Cloth named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Proper Cloth
| #7 | Carhartt | 5/35 |
| #8 | Brooks Brothers | 5/35 |
| #9 | Proper Cloth | 5/35 |
| #10 | JCPenney | 4/35 |
| #11 | Levi’s | 4/35 |
See the full ranking for Men's clothing
What AI says about Proper Cloth
In the 8 answers that name Proper Cloth, AI mentions: trusted (1x), low prices (1x), premium (1x).
“A reliable American online store for men’s dress shirts is Proper Cloth.”
ChatGPT, asked: What is a reliable American online store for men's dress shirts?
“The Best Overall (Custom/Made-to-Measure): Proper Cloth”
Gemini, asked: What is a reliable American online store for men's dress shirts?
“If your budget is higher, I’d also consider: - Proper Cloth, best American option for made-to-measure/custom sizing; good if standard jacket or trouser sizes rarely fit you well.”
ChatGPT, asked: Which American webshop would you recommend for buying men's suits online?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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