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Sam Ash in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy musical instruments, is Sam Ash named? This is the answer from our latest monthly measurement, October 2026.

#22

of 58 stores measured

4/34

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Sam Ash

#20	Uke Republic	1/34
#21	Memphis Drum Shop	4/34
#22	Sam Ash	4/34
#23	Wildwood Guitars	4/34
#24	Bass Central	1/34

See the full ranking for Musical instruments

What AI says about Sam Ash

“Sam Ash, https://www.samash.com Sells keyboards, accessories, benches, stands, headphones, and pedals.”

ChatGPT, asked: Where can I buy a keyboard piano online in the United States?

“Sam Ash, https://www.samash.com Well-known US music-store chain with online sales; check stock availability carefully.”

ChatGPT, asked: Which American webshop sells musical instruments and is trustworthy?

“Chicago Music Exchange, Vintage King, Sam Ash (where applicable), Reverb sellers, excellent in particular niches, but not usually the broadest continuously stocked inventory overall.”

ChatGPT, asked: What American music webshop has the most instruments in stock at all times?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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