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Best online stores for musical instruments in the US

34 buying questions · the United States · 2 assistants

MEASURED ON 25-10-2026 · 58 STORES · ChatGPT, Gemini

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#Store Named Recommended
1 Sweetwater
sweetwater.com
31 / 34 +31 25
2 Musician’s Friend
musiciansfriend.com
27 / 34 +27 4
3 Chicago Music Exchange
chicagomusicexchange.com
14 / 34 +14 3
4 Fiddlershop
fiddlershop.com
3 / 34 +3 3
5 Shar Music
sharmusic.com
3 / 34 +3 3
6 zZounds
zzounds.com
12 / 34 +12 2
7 American Musical Supply
americanmusical.com
8 / 34 +8 2
8 Woodwind & Brasswind
woodwindbrasswind.com
5 / 34 +5 2
9 Kennedy Violins
kennedyviolins.com
3 / 34 +3 2
10 Music & Arts
musicarts.com
5 / 34 +5 1
11 Kraft Music
kraftmusic.com
4 / 34 +4 1
12 Southwest Strings
southweststrings.com
3 / 34 +3 1
13 StringWorks
stringworks.com
3 / 34 +3 1
14 ProAudioStar
proaudiostar.com
2 / 34 +2 1
15 GetASax
getasax.com
1 / 34 +1 1
16 Mim’s Ukes
mimsukes.com
1 / 34 +1 1
17 Potter Violins
potterviolins.com
1 / 34 +1 1
18 Saxquest
saxquest.com
1 / 34 +1 1
19 The Ukulele Site
theukulelesite.com
1 / 34 +1 1
20 Uke Republic
ukerepublic.com
1 / 34 +1 1
21 Memphis Drum Shop
memphisdrumshop.com
4 / 34 +4 0
22 Sam Ash
samash.com
4 / 34 +4 0
23 Wildwood Guitars
wildwoodguitars.com
4 / 34 +4 0
24 Bass Central
basscentral.com
1 / 34 +1 0
25 Ifshin Violins
ifshinviolins.com
1 / 34 +1 0
26 PM Woodwind Repair
pmwoodwind.com
1 / 34 +1 0
27 Roberto’s Winds
robertoswinds.com
1 / 34 +1 0
28 USA Horn
usahorn.com
1 / 34 +1 0
29 PM Woodwind
woodwind.com
1 / 34 +1 0

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Category median: named in 0 of 34 questions (the middle store of all 58 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 29 stores were named in none of these questions.

This ranking covers the 58 stores we measure in this category. That is not every store in the market.

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The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%20%20%40%40%60%60%80%80%100%100%Named in % of buying questionsRecommended in %Known, not recommendedSweetwaterSweetwaterMusician’s FriendMusician’s FriendChicago Music ExchangeChicago Music ExchangezZoundszZoundsAmerican Musical SupplyAmerican Musical SupplyWoodwind & BrasswindWoodwind & BrasswindFiddlershopShar MusicMusic & ArtsKennedy ViolinsKraft MusicSouthwest StringsStringWorksMemphis Drum ShopSam AshWildwood GuitarsProAudioStarGetASaxMim’s UkesPotter ViolinsSaxquestThe Ukulele SiteUke RepublicBass CentralIfshin ViolinsPM Woodwind RepairRoberto’s WindsUSA HornPM Woodwind

Download this map as an image

Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Amazon
Marketplace
31 of 68 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Reverb
Platform
31 of 68 AI sends shoppers there. Check whether you can be listed.
eBay
Platform
11 of 68 AI sends shoppers there. Check whether you can be listed.
Facebook
Community
4 of 68 Be present there with useful posts or answers; AI repeats what people say.
Craigslist
Platform
3 of 68 AI sends shoppers there. Check whether you can be listed.
Facebook Marketplace
Platform
3 of 68 AI sends shoppers there. Check whether you can be listed.
Bandcamp
Platform
2 of 68 AI sends shoppers there. Check whether you can be listed.
OfferUp
Platform
2 of 68 AI sends shoppers there. Check whether you can be listed.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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