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EarthHero in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy natural cosmetics, is EarthHero named? This is the answer from our latest monthly measurement, October 2026.

of 16 stores measured

3/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around EarthHero

#3	Beauty Heroes	6/35
#4	CAP Beauty	5/35
#5	EarthHero	3/35
#6	Content Beauty & Wellbeing	1/35
#7	Credo	1/35

See the full ranking for Natural cosmetics

What AI says about EarthHero

“[EarthHero](https://earthhero.com/): A Certified B Corp that focuses heavily on sustainability, zero-waste packaging, and all-natural ingredients.”

Gemini, asked: where can I buy natural cosmetics online in the US?

“B-Corp Certified: The company meets high verified standards of social and environmental performance (e.g., EarthHero).”

Gemini, asked: where can I find a good American webshop for eco-friendly beauty products?

“| | EarthHero, earthhero.com | Focuses on lower-waste, ethical, and natural brands.”

ChatGPT, asked: where can I buy budget-friendly organic makeup online in America?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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