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Credo in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy natural cosmetics, is Credo named? This is the answer from our latest monthly measurement, October 2026.

of 16 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Credo

#5	EarthHero	3/35
#6	Content Beauty & Wellbeing	1/35
#7	Credo	1/35
#8	goop	1/35
#9	Mountain Rose Herbs	1/35

See the full ranking for Natural cosmetics

What AI says about Credo

“While boutique "clean beauty" stores like Credo or The Detox Market offer great curation, they cater to the luxury market.”

Gemini, asked: which American online store gives you the most value for money on natural beauty products?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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