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goop in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy natural cosmetics, is goop named? This is the answer from our latest monthly measurement, October 2026.

of 16 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around goop

#6	Content Beauty & Wellbeing	1/35
#7	Credo	1/35
#8	goop	1/35
#9	Mountain Rose Herbs	1/35
#10	Violet Grey	1/35

See the full ranking for Natural cosmetics

What AI says about goop

“What they carry: Their own goop Beauty line, alongside luxury brands like Macrene Actives and Dr.”

Gemini, asked: where should I shop online for clean beauty products in America?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.