#13
of 28 stores measured
The index › the United States › Natural cosmetics › Ulta
Ulta in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy natural cosmetics, is Ulta named? This is the answer from our latest monthly measurement, November 2026.
3/35
buying questions where AI names it; the category median is 1
0
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Ulta
See the full ranking for Natural cosmeticsWhat AI says about Ulta
“A Note on Mainstream Stores (Sephora & Ulta): Both Sephora (Clean at Sephora) and Ulta (Conscious Beauty) have dedicated clean beauty sections online.”
Gemini, asked: which American online store carries a wide range of non-toxic beauty products?
“Ulta, worthwhile during 20%-off coupons and jumbo-size sales, but many prestige brands are excluded.”
ChatGPT, asked: which US webshop has the best deals on natural hair care products?
“The Honest Company, honest.com, Target, Ulta, Amazon Convenient for diapers, bath products, and mineral sunscreen.”
ChatGPT, asked: where can I buy natural skincare products online in the US that are safe for kids?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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