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Costco in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy outdoor and camping, is Costco named? This is the answer from our latest monthly measurement, November 2026.

#10

of 58 stores measured

4/35

buying questions where AI names it; the category median is 1

2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Costco

#8Dick’s Sporting Goods6/35 #9Bass Pro Shops11/35
#10Costco4/35
#11Mountain Gear3/35 #12Moosejaw9/35
See the full ranking for Outdoor and camping

What AI says about Costco

In the 4 answers that name Costco, AI mentions: premium (2x), quality (1x), low prices (1x), service and advice (1x).

“…shoppers, Costco.com is one of the best overall places to buy outdoor furniture because it combines solid value, recognizable brands, delivery options, and an unusually buyer-friendly return policy.”

ChatGPT, asked: which US website is the best place to buy outdoor furniture?

“If you want the most forgiving option for a specific type of purchase: - Costco.com, often exceptionally flexible for members, especially for unopened or lightly used outdoor equipment, though selection is limited and returns should not...”

ChatGPT, asked: what American website has the easiest return policy for outdoor equipment?

“| | Costco | Often excellent customer service and generous return handling, if they carry a tent you like.”

ChatGPT, asked: where can I buy a tent online in the US and return it easily if it doesn't work out?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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