#8
of 58 stores measured
The index › the United States › Outdoor and camping › Dick’s Sporting Goods
Dick’s Sporting Goods in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy outdoor and camping, is Dick’s Sporting Goods named? This is the answer from our latest monthly measurement, November 2026.
6/35
buying questions where AI names it; the category median is 1
3
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Dick’s Sporting Goods
#6Outdoor Gear Exchange11/35
#7Campmor10/35
See the full ranking for Outdoor and camping
#8Dick’s Sporting Goods6/35
#9Bass Pro Shops11/35
#10Costco4/35
What AI says about Dick’s Sporting Goods
In the 8 answers that name Dick’s Sporting Goods, AI mentions: low prices (1x), trusted (1x), quality (1x).
“Dick’s Sporting Goods / Public Lands, broad sporting-goods selection, particularly for outdoor apparel, fitness, camping, team sports, and seasonal products.”
ChatGPT, asked: where do most outdoor enthusiasts in America buy their gear online?
“Fastest for Emergency / Same-Day (1–2 Hours): Instacart / DoorDash (via Dick’s Sporting Goods)”
Gemini, asked: which US online store delivers camping gear the fastest?
“| | Dick’s Sporting Goods / Public Lands | Convenient if you want to return in person; good for mainstream camping brands and budget-to-midrange tents.”
ChatGPT, asked: where can I buy a tent online in the US and return it easily if it doesn't work out?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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