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Outdoor Research in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy outdoor and camping, is Outdoor Research named? This is the answer from our latest monthly measurement, October 2026.

#14

of 44 stores measured

1/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Outdoor Research

#12	Frontgate	1/35
#13	Mountain Laurel Designs	1/35
#14	Outdoor Research	1/35
#15	Outer	1/35
#16	POLYWOOD	1/35

See the full ranking for Outdoor and camping

What AI says about Outdoor Research

“Outdoor Research, strong “Infinite Guarantee” on many products.”

ChatGPT, asked: which US webshop has the best warranty on hiking gear?

“Outdoor Research (Best for Rain Gear, Gaiters & Gloves)”

Gemini, asked: which US webshop has the best warranty on hiking gear?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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