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Joann in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy party supplies, is Joann named? This is the answer from our latest monthly measurement, November 2026.

#16

of 44 stores measured

5/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Joann

See the full ranking for Party supplies

What AI says about Joann

In the 5 answers that name Joann, AI mentions: service and advice (1x), quality (1x).

“Michaels and JOANN, craft supplies, wreath-making materials, signs, fabric, and DIY décor.”

ChatGPT, asked: Where can I buy Halloween decorations and costumes online?

“…orientaltrading.com - Michaels / JOANN, Best for DIY parties: balloon garlands, baking supplies, craft activities, custom signage materials, and seasonal décor.”

ChatGPT, asked: Where should I shop online for birthday party stuff in the US?

“…https://www.afloral.com - Michaels and JOANN, Useful for DIY reception décor, including candles, floral stems, frames, signage supplies, ribbon, and seasonal items.”

ChatGPT, asked: Where can I order wedding reception decorations online in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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