#15
of 44 stores measured
The index › the United States › Party supplies › Michaels
Michaels in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy party supplies, is Michaels named? This is the answer from our latest monthly measurement, November 2026.
8/35
buying questions where AI names it; the category median is 1
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Michaels
See the full ranking for Party suppliesWhat AI says about Michaels
In the 10 answers that name Michaels, AI mentions: service and advice (1x), quality (1x).
“Michaels, Best for DIY, balloon arches, craft-heavy decor, and seasonal party items.”
ChatGPT, asked: Where is the best place to buy party supplies online in the US?
“Michaels and JOANN, craft supplies, wreath-making materials, signs, fabric, and DIY décor.”
ChatGPT, asked: Where can I buy Halloween decorations and costumes online?
“…orientaltrading.com - Michaels / JOANN, Best for DIY parties: balloon garlands, baking supplies, craft activities, custom signage materials, and seasonal décor.”
ChatGPT, asked: Where should I shop online for birthday party stuff in the US?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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