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Dossier in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy perfume, is Dossier named? This is the answer from our latest monthly measurement, October 2026.

#12

of 52 stores measured

3/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Dossier

#10	Maison Francis Kurkdjian	5/35
#11	Bergdorf Goodman	4/35
#12	Dossier	3/35
#13	Gucci Beauty	2/35
#14	MicroPerfumes	9/35

See the full ranking for Perfume

What AI says about Dossier

In the 4 answers that name Dossier, AI mentions: low prices (2x).

“Dossier: Currently one of the most popular DTC fragrance brands in the US, known for direct-to-consumer "impressions" of famous designer perfumes.”

Gemini, asked: where do most Americans buy their fragrance online

“…dossier.co - Snif, Sells original and collaboration fragrances and has a try-before-you-decide approach on many products.”

ChatGPT, asked: where can I buy cologne online in the US with free returns

“Dossier: Known for affordable "clones" of luxury scents.”

Gemini, asked: where can I buy cologne online in the US with free returns

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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