Best online stores for perfume in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
FragranceNet fragrancenet.com |
33 / 35 +32 | 15 |
| 2 |
Luckyscent luckyscent.com |
18 / 35 +17 | 14 |
| 3 |
Scent Split scentsplit.com |
15 / 35 +14 | 8 |
| 4 |
DecantX decantx.com |
13 / 35 +12 | 5 |
| 5 |
fragrancebuy.com fragrancebuy.com |
11 / 35 +10 | 5 |
| 6 |
Twisted Lily twistedlily.com |
14 / 35 +13 | 4 |
| 7 |
Aura Fragrance aurafragrance.com |
7 / 35 +6 | 4 |
| 8 |
MaxAroma maxaroma.com |
13 / 35 +12 | 3 |
| 9 |
Ministry of Scent ministryofscent.com |
7 / 35 +6 | 3 |
| 10 |
Maison Francis Kurkdjian franciskurkdjian.com |
5 / 35 +4 | 3 |
| 11 |
Bergdorf Goodman bergdorfgoodman.com |
4 / 35 +3 | 2 |
| 12 |
Dossier dossier.co |
3 / 35 +2 | 2 |
| 13 |
Gucci Beauty gucci.com |
2 / 35 +1 | 2 |
| 14 |
MicroPerfumes microperfumes.com |
9 / 35 +8 | 1 |
| 15 |
Osswald NYC osswaldnyc.com |
6 / 35 +5 | 1 |
| 16 |
Indigo Perfumery indigoperfumery.com |
5 / 35 +4 | 1 |
| 17 |
Surrender to Chance surrendertochance.com |
5 / 35 +4 | 1 |
| 18 |
Perfumology perfumology.com |
2 / 35 +1 | 1 |
| 19 |
scentbird.com scentbird.com |
2 / 35 +1 | 1 |
| 20 |
perfumeworldwide.com perfumeworldwide.com |
1 / 35 | 1 |
| 21 |
Tom Ford Beauty tomfordbeauty.com |
1 / 35 | 1 |
| 22 |
The Perfumed Court theperfumedcourt.com |
6 / 35 +5 | 0 |
| 23 |
DS & Durga dsdurga.com |
4 / 35 +3 | 0 |
| 24 |
Imaginary Authors imaginaryauthors.com |
3 / 35 +2 | 0 |
| 25 |
Arielle Shoshana arielleshoshana.com |
2 / 35 +1 | 0 |
| 26 |
Arquiste arquiste.com |
2 / 35 +1 | 0 |
| 27 |
Fumerie fumerie.com |
2 / 35 +1 | 0 |
| 28 |
Scent Bar scentbar.com |
2 / 35 +1 | 0 |
| 29 |
Kith kith.com |
1 / 35 | 0 |
| 30 |
Maison Crivelli maisoncrivelli.com |
1 / 35 | 0 |
| 31 |
Oakcha oakcha.com |
1 / 35 | 0 |
| 32 |
Sorcellerie Apothecary sorcellerieapothecary.com |
1 / 35 | 0 |
In the top 10? Share it: LinkedIn · download the image
Category median: named in 1 of 35 questions (the middle store of all 52 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 20 stores were named in none of these questions.
This ranking covers the 52 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Amazon Marketplace |
38 of 69 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| eBay Platform |
23 of 69 | AI sends shoppers there. Check whether you can be listed. |
| Walmart Marketplace Platform |
10 of 69 | AI sends shoppers there. Check whether you can be listed. |
| TikTok Community |
9 of 69 | Be present there with useful posts or answers; AI repeats what people say. |
| Reddit Community |
6 of 69 | Be present there with useful posts or answers; AI repeats what people say. |
| DoorDash Platform |
5 of 69 | AI sends shoppers there. Check whether you can be listed. |
| Facebook Community |
5 of 69 | Be present there with useful posts or answers; AI repeats what people say. |
| Instacart Platform |
5 of 69 | AI sends shoppers there. Check whether you can be listed. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- what is the best US website to shop for perfume
AI named: Sephora, Ulta Beauty, Luckyscent - where can I buy cheap perfume online in the US
AI named: FragranceNet, Jomashop, FragranceX - where can I buy cologne online in the US with free returns
AI named: Nordstrom, Sephora, Dossier - where can I buy niche fragrance online in the US
AI named: Luckyscent / Scent Bar, Twisted Lily, Aedes Perfumery - where can I buy niche perfume online in the US instead of going to a general retailer
AI named: Luckyscent, Twisted Lily, Scent Split - where can I find a trustworthy US online store for women's fragrance
AI named: Chanel, Dior, Gucci Beauty - where can I find affordable niche fragrances online in the US
AI named: Jomashop, FragranceNet, FragranceBuy - where can I find an online store in the US that specializes in fragrances for teens
AI named: FragranceX, FragranceNet, Ulta Beauty - where can I order cologne online in the United States
AI named: Sephora, Ulta Beauty, Nordstrom - where can I order perfume online in the US and get it within two days
AI named: Sephora, Ulta Beauty, Nordstrom - where can I shop online for unisex fragrances in the US
AI named: Sephora, Ulta Beauty, Nordstrom - where do I get the best deals on cologne in the US online
AI named: FragranceNet, Jomashop, FragranceX - where do most Americans buy their fragrance online
AI named: Sephora, Ulta Beauty, Chanel - where is the best place to buy perfume online in the US
AI named: Sephora, Ulta Beauty, Nordstrom - where should I shop online for men's cologne in the US
AI named: Sephora, Nordstrom, Macy’s - where should a perfume collector shop online in the US
AI named: LuckyScent, Scent Bar, Twisted Lily - which American online store always has popular fragrances in stock
AI named: FragranceNet.com, Sephora, Nordstrom - which American online store gives the most value when buying perfume
AI named: Jomashop, FragranceNet, FragranceX - which American online store has a wide selection of eau de parfum
AI named: FragranceNet.com, Sephora, Ulta Beauty - which American perfume webshop has the easiest return policy
AI named: Nordstrom, Sephora, FragranceNet - which American webshop is best for buying designer perfume
AI named: Sephora, Nordstrom, Macy's - which American webshop sells discounted designer fragrances
AI named: FragranceNet.com, FragranceX, Jomashop - which American website is best for buying fragrance as a wedding gift
AI named: Nordstrom, Byredo, Le Labo - which American website sells both drugstore and high-end perfume
AI named: Ulta Beauty, FragranceNet.com, Walmart.com - which American website should I use to buy fragrance online
AI named: Sephora, Ulta Beauty, FragranceNet - which US online store delivers perfume the fastest
AI named: Sephora, Ulta Beauty, Macy's - which US perfume website is a good alternative to big department store websites
AI named: LuckyScent, Twisted Lily, Ministry of Scent - which US webshop guarantees authentic perfume and has a good return policy
AI named: Sephora, Nordstrom, Ulta Beauty - which US webshop is best for professional fragrance buyers or resellers
AI named: FragranceX Wholesale, Perfume Worldwide, WholesalePerfumes.com - which US webshop is best for someone who has never bought perfume online before
AI named: Sephora, Nordstrom, Ulta Beauty - which US webshop is reliable for buying perfume as a gift
AI named: Nordstrom, Sephora, Ulta Beauty - which US website sells authentic luxury perfume
AI named: Chanel, Dior, Gucci - which US website sells perfume for the lowest prices
AI named: Jomashop, FragranceNet, FragranceX - which US website ships fragrance the same day
AI named: FragranceX, FragranceNet, Perfume.com - which specialized American webshop sells fragrances that big online stores don't carry
AI named: Luckyscent, Amazon, Sephora
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Embed this ranking on your site
Paste this code in your article. It shows the top 5 and updates itself every month.
Your store not in a ranking?
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
Free check