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Macy's in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy perfume, is Macy's named? This is the answer from our latest monthly measurement, November 2026.

#9

of 52 stores measured

14/35

buying questions where AI names it; the category median is 4

4

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Macy's

See the full ranking for Perfume

What AI says about Macy's

In the 18 answers that name Macy's, AI mentions: specialist (2x), service and advice (1x).

“Macy’s, https://www.macys.com Common designer brands and frequent sales/gift-with-purchase deals.”

ChatGPT, asked: where can I order cologne online in the United States

“[Macy's](https://www.macys.com): Huge selection of designer colognes with frequent 15% off beauty sales.”

Gemini, asked: where can I order cologne online in the United States

“Macy's: Excellent for popular designer fragrances (Chanel, Dior, YSL).”

Gemini, asked: where can I order perfume online in the US and get it within two days

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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