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Marshalls in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy perfume, is Marshalls named? This is the answer from our latest monthly measurement, November 2026.

#28

of 52 stores measured

1/35

buying questions where AI names it; the category median is 4

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Marshalls

#26Perfumology2/35 #27Scentbird2/35
#28Marshalls1/35
#29Perfume Worldwide1/35 #30Ulta14/35
See the full ranking for Perfume

What AI says about Marshalls

“TJ Maxx / Marshalls online, Great when available, though stock is unpredictable.”

ChatGPT, asked: where can I buy cheap perfume online in the US

“Maxx](https://tjmaxx.tjx.com) & [Marshalls](https://marshalls.com): Both have robust online beauty sections where you can find celebrity scents (Ariana Grande, Britney Spears) and entry-level designer perfumes (Calvin Klein, Elizabeth...”

Gemini, asked: where can I buy cheap perfume online in the US

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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