Ministry of Scent in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy perfume, is Ministry of Scent named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Ministry of Scent
| #7 | Aura Fragrance | 7/35 |
| #8 | MaxAroma | 13/35 |
| #9 | Ministry of Scent | 7/35 |
| #10 | Maison Francis Kurkdjian | 5/35 |
| #11 | Bergdorf Goodman | 4/35 |
See the full ranking for Perfume
What AI says about Ministry of Scent
In the 9 answers that name Ministry of Scent, AI mentions: specialist (4x), premium (1x).
“Ministry of Scent, Excellent for discovery and smaller niche houses.”
ChatGPT, asked: where should I shop online for men's cologne in the US
“Ministry of Scent, [ministryofscent.com](https://ministryofscent.com) San Francisco shop with a very thoughtful indie/niche focus.”
ChatGPT, asked: where can I buy niche fragrance online in the US
“Ministry of Scent, https://ministryofscent.com Indie-focused boutique with samples and discovery options.”
ChatGPT, asked: where can I shop online for unisex fragrances in the US
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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