#1
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The index › the United States › Perfume › Nordstrom
Nordstrom in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy perfume, is Nordstrom named? This is the answer from our latest monthly measurement, November 2026.
24/35
buying questions where AI names it; the category median is 4
17
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Nordstrom
See the full ranking for PerfumeWhat AI says about Nordstrom
In the 43 answers that name Nordstrom, AI mentions: service and advice (12x), specialist (7x), premium (4x), trusted (3x).
“Best department-store option: Nordstrom Excellent customer service, reliable authenticity, generous returns, and a good selection of luxury houses.”
ChatGPT, asked: where is the best place to buy perfume online in the US
“Buy Chanel directly from Chanel, Nordstrom, Ulta, or Sephora.”
Gemini, asked: where is the best place to buy perfume online in the US
“Nordstrom.com: Unbeatable customer service and the most generous return policy in retail.”
Gemini, asked: which American website should I use to buy fragrance online
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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