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Osswald NYC in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy perfume, is Osswald NYC named? This is the answer from our latest monthly measurement, October 2026.

#15

of 52 stores measured

6/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Osswald NYC

#13	Gucci Beauty	2/35
#14	MicroPerfumes	9/35
#15	Osswald NYC	6/35
#16	Indigo Perfumery	5/35
#17	Surrender to Chance	5/35

See the full ranking for Perfume

What AI says about Osswald NYC

In the 8 answers that name Osswald NYC, AI mentions: specialist (4x), premium (3x).

“[Osswald NYC](https://www.osswaldnyc.com): A luxury boutique based in SoHo specializing in high-end European perfume and luxury skincare.”

Gemini, asked: which US website sells authentic luxury perfume

“Osswald NYC, High-end niche and luxury.”

ChatGPT, asked: where should I shop online for men's cologne in the US

“[Osswald NYC](https://www.osswaldnyc.com/)”

Gemini, asked: where can I buy niche fragrance online in the US

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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