#19
of 52 stores measured
The index › the United States › Perfume › Target
Target in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy perfume, is Target named? This is the answer from our latest monthly measurement, November 2026.
5/35
buying questions where AI names it; the category median is 4
2
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Target
#17Saks Fifth Avenue10/35
#18Nordstrom Rack5/35
See the full ranking for Perfume
#19Target5/35
#20Bergdorf Goodman4/35
#21MicroPerfumes9/35
What AI says about Target
In the 6 answers that name Target, AI mentions: low prices (4x), premium (2x).
“Walmart and Target, primarily mass-market, celebrity, and lower-priced scents.”
ChatGPT, asked: where do most Americans buy their fragrance online
“Walmart & Target: Target is extremely popular for affordable, viral everyday fragrances (like their proprietary line Finery or Mix:Bar).”
Gemini, asked: where do most Americans buy their fragrance online
“Why it fits: Target carries traditional drugstore scents, their own popular budget lines (like Fine'ry and Mix:Bar), and because of their Ulta Beauty at Target partnership, they also sell high-end designer fragrances like Clinique,...”
Gemini, asked: which American website sells both drugstore and high-end perfume
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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