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Smalls in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy pet supplies, is Smalls named? This is the answer from our latest monthly measurement, October 2026.

#17

of 64 stores measured

1/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Smalls

#15	Meowbox	1/35
#16	PetFlow	1/35
#17	Smalls	1/35
#18	zooplus	1/35

See the full ranking for Pet supplies

What AI says about Smalls

“Best for Fresh/Human-Grade Food: Smalls If you are looking for "fresh" cat food rather than traditional commercial kibble or mass-market cans, Smalls has the highest reputation in the direct-to-consumer (D2C) cat space.”

Gemini, asked: which online pet store in the US has the best reputation for cat food?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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