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Merlin Cycles in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy road cycling, is Merlin Cycles named? This is the answer from our latest monthly measurement, October 2026.

#28

of 47 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Merlin Cycles

#26	bikesdirect.com	1/35
#27	Fanatik Bike Co.	1/35
#28	Merlin Cycles	1/35
#29	Modern Bike	1/35
#30	Playtri	1/35

See the full ranking for Road cycling

What AI says about Merlin Cycles

“Merlin Cycles and Bike24: Frequently offer European brands (Castelli, Sportful, Ale) at 20% to 30% less than US retail prices, even after shipping.”

Gemini, asked: Where do most cyclists in the US shop online for their riding clothes?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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